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Ton Rodenburg

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Passionate about talent and branding. Fascinated about what 'ticks' people to work and engage in their companies. Challenged by how to energise companies, and find, create or enforce their uniqueness. Questions that become more important nowadays since brands are build by real experiences and real communications by real people. Branding inside out: winning the engagement and passion of the most important customers of every organisation; it's people.

Started our own agency Clubgeist march 2019 after 20 years (employer)branding @ARA. Merged with @BVH /dePersoneelzaak to @ClubgeistBVH in januari 2020. Our projects go from finding the essentials in the organisational identity, positioning, and from these qualities making communication concepts, building (talent) communities, empower leadership and brand advocacy, inspiring authentic, relevant and distinctive internal and external communications.

We work and worked among others for Allen Overy, Arriva, Aviko, CBS, CroonWolter&Dros, Danone, Dutch government, Dura Vermeer Infra, Erasmus MC, EY, Hero, Nuon, Kadaster, KPMG, Mammoet, Municipalities of Rotterdam, Schiedam, Delft, Drechtsteden en Den Bosch, NBA, Mazars, Dutch Pilotage, PGGM, PostNL, Province of North Brabant, Register Belastingadviseurs, Royal Dutch Airforce, Royal IHC, Staffing Associates, TBI, University of Amsterdam, Vermaat, Yacht a.o

Chairman of Recruiters United (2008-2014) and committee member (2014-2016) of the organisation for recruitment- and labor marketingprofessionals in the Netherlands.

Co- author of the book 'Merkcultuur'(Brandculture)(2016) on employer and internal branding

Teaches Internal - and employer branding courses at Universum's Employer Branding Academy, Academy for Recruitment, speaker at EB conferences.

Member of advisory board for master 'Marketing' at the Vrije Universiteit Amsterdam, HR and communications at Hogeschool Rotterdam

Artlover, collector, familyman, friends, reader, DIY

Specialties: arbeidsmarktcommunicatie , interne communicatie, employer branding, internal branding, brand culture, community management, recruitment advertising, employee experience, engagement